But now the demand for these easy and simple to use softwares has risen. Mobile apps are found in all categories such as games, factory automation, GPS and location-based services, banking, order-tracking, ticket purchases, mobile medical apps, ordering vegetables, displaying your portfolios and much more. This wide range has brought in a new curious user. Thereby making digital goods monetization a viable sales proposition for enterprises.A study showed that during the last quarter in 2014, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8%. Another report estimates that the app economy creates revenues of more than €10 billion per annum within the European Union. And with the growth of the app market, over 529,000 jobs have been created in 28 EU states.Apps are usually available through different distribution platforms. Some apps are free, while others must be bought. And the price would vary depending on the device. But to make this purchase process easier, the ideal solution is Paychamp. This is a secure digital goods payment platform. It enables the user to pay for virtual goods via mobile. The user does not need a credit or a debit card. It also facilitates non-banking payments, so the customer does not need to have a bank account too. Moreover, it does not store any transactional information. Paychamp works with post-paid as well as pre-paid connections. The amount is billed to the user’s phone bill. Integrating Paychamp is also an easy process. It takes only 24 hours to start reaping the benefits of this mobile carrier billing solution.Paychamp is useful for in-app purchase too. For instance many e-commerce sites are now using the apps to monetize their goods. Some features such as music and videos are also integrated in apps which are payable. All these payments can be made through Paychamp. This micro-billing mode is best suited for purchases upto Rs 500.Free or discount--these two words are what create a buzz anywhere. All of us like something which is gifted or is extra or earned without much effort. And another crowd puller is discount. Coupons and deals are for the price conscious consumer.A little less, a little more, and that’s what the e-commerce sites are now encashing on. Deals, coupons, promotions, samples, have become the norm on the internet.Traditionally coupons have been issued by manufacturers or by retailers. They are also widely distributed through social media, email newsletter and mobile devices. And India is a huge market.Different types of coupons are those offering discounts, free shipping, buy-one get-one, first-time customer coupons, free trial offer, launch offers, festival offers and free giveaways. There are also grocery coupons, store coupons, manufacturer’s coupons. Most deals or coupons have an expiry date.